Frequently Asked Questions

What is keyword tracking?

When it comes to finding keywords in the media, it's like running a Google search over TV, radio, and the web. Keyword tracking looks for the particular searched text in Closed Captioning (TV), voice-to-text technology databases (radio), and over millions of online sources worldwide (web). YouTube and podcast broadcasts can be searched using a combination of online text, tags, and voice-to-text database searches. If it's out there, we'll find it.

Why can't I just use Google Alerts for online tracking?

Google, Bing, or any other web search engine is limited by its own algorithms. Each will pull up only what it 'thinks' is a best result, according to the particular user's habits. On the flip side, our system isn't tied to any behind the scenes search history. We're able to look through an entire internal database, which is gathering data up to the minute it’s published. Our sophisticated boolean search strings will also make sure the returns are relevant to what you need. (We know... we had you at "boolean search strings.")

What is spot tracking?

Spot tracking is used for Public Service Announcements (PSAs), promo spots, or any other type of media creative that's pitched to TV and radio stations to air at their discretion. We're able to generate reporting data that returns the airing details as well as Nielsen Media Research audiences, ad values, and age demographics. PSA spot tracking technology returns a more accurate and detailed occurrence of the airings, giving you a closer look at your audience.

Can I use one system to track everything?

This is a hard NO, and it’s often a huge piece of the puzzle that's left out by the salesperson selling you on the platform. Just like anything else, you need the right tool for the right job. (i.e.: you can't successfully track a PSA using a keyword tracking system.) Some platforms are amazing for TV, but not so much for social media. Others are great systems for digging up the data, but not so great in presenting it.

And there lies the problem for so many who we've talked to over the years... Bouncing from platform to platform while trying to land on that one easy solution has left them frustrated and with drained budgets. You’re simply not going to get everything you might need or want in one platform. This is where we shine. We'll build a set of reporting solutions that are customized for your needs. If it’s possible to track, we have the tools to make it happen. What you need, when you need it.

Do I need to sign an annual contract?

Nope. We work with clients of all types and sizes and each scenario is different. Sure, some of our more frequent clients have signed annual agreements, but only because it's saved them money. We offer à la carte project costs over the entire spectrum of our services. We’re flexible, affordable, and will easily adapt with you when necessary.